Trend Intelligence

Overview

I built the Trend Database because strategists waste too much time hunting for trends across scattered sources. This is your central library for foresight work — organised, searchable, and ready to use. Each trend comes with context, sources, and AI-generated strategic implications. Instead of spending days on desk research, you can scan relevant trends in minutes and move directly to analysis. It's not a content feed. It's a working tool that helps you spot patterns, connect signals, and build evidence-based scenarios faster. When you're designing strategy or preparing for a workshop, you need structure, not noise. That's what this gives you.

Key Capabilities

• Structured trend taxonomyEvery trend is tagged by domain, impact horizon, and strategic theme. You can filter by industry, time frame, or relevance to find exactly what matters for your work.
• AI-generated strategic summariesEach trend includes an AI analysis of potential implications, helping you move from raw signal to strategic insight without manual synthesis. Save hours on interpretation.
• Direct integration with Strategy BoardsPull trends directly into your workspace. Build PESTEL analyses, opportunity maps, or scenario models with one click. No copy-paste, no reformatting.
• Source tracking and credibilityEvery trend links back to original sources. Your recommendations carry weight because you can show where the intelligence came from.

Use Cases

Pre-workshop trend scanning

Before a strategy workshop, you need a current view of relevant trends. Search the database by industry and theme, export a curated set of 15–20 trends, and walk into the session with structured input ready to go. Your team can start designing responses instead of debating what's happening in the market.

Building scenario assumptions

When developing future scenarios, you need credible drivers of change. Filter trends by impact and uncertainty, then drag them into your Scenario Generator. The AI summaries help you articulate how each trend might unfold differently across scenarios. Your foresight work becomes faster and more defendable.

Client pitch preparation

You're pitching a strategic engagement and need to demonstrate deep market awareness. Pull relevant trends, generate a custom report, and include it in your proposal. Clients see you've already done the homework. It positions you as the expert who brings insight, not just process.

Why It Matters

Foresight shouldn't be a separate research project. It should be integrated into how you think and work. The Trend Database gives you a live library of change that's always available when you need it. Most strategy tools treat trends as static inputs. I designed this as a dynamic resource that grows with your practice. When you can access structured foresight in seconds, you spend more time on the thinking that matters — evaluating options, testing assumptions, and making better calls. That's the shift from research burden to strategic advantage.

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